DIRT

Deliverables:
Strategy, Branding, Social Media Playbook, Content Strategy, Web Design, Film

Photography:
Fee-Gloria Grönemeyer, Natalie Karpushenko

Transforming DIRT into a leading voice at the intersection of fashion and environmental regeneration.

DIRT Charity is reimagining the future of fashion and its role in the climate conversation by setting a groundbreaking new standard that begins with soil.
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Founded by Arizona Muse, DIRT exists to transform the fashion industry from the ground up through the practice of regenerative agriculture to restore ecosystems, revive the land, and turn fashion into a force for environmental renewal.
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DIRT works to regenerate soil on a global scale, positioning fashion as a powerful force for ecological healing. In partnership with Demeter International, they are creating the fashion industry’s highest standard to date, rooted in the principles of biodynamic certification and environmental stewardship. But to carry such a vision forward, they needed a new kind of platform - one that could educate, inspire, and mobilise.
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Nouvelle partnered with DIRT to craft a visual and strategic identity that mirrors their ambition. From strategic branding and content strategy to web design and social media storytelling, we helped articulate DIRT’s mission with clarity and emotional resonance, educating and empowering individuals and brands alike to see fashion not as part of the problem, but as part of the solution.

Our role was to craft a digital and branding strategy that not only conveyed their vision but also inspired action across the global fashion community.